94% of People Cited Website Design as the Reason They Mistrusted or Rejected a Website
WEB DESIGN CONSIDERATIONS
The website development team is highly technical and can make an impactful difference for the consumer’s experience on a site. Custom sites are created for each client to best represent the brand image, aesthetic, and overall company voice. Additionally, making sure that sites are operating with maximum efficiency will make a positive influence on how they are evaluated and ranked by search engines for organic search efforts. To ensure website perform at the highest level, sites are aimed to improve site speed, reconstruct a site’s overall architecture, and produce content that keeps users engaged at every stage of the sales funnel. Inadequate functionality can impair a user’s journey and also can penalize the authority of a site by search engines, ranking it lower on search queries.
Today’s consumers access the internet when and wherever they have access to it. Full Stack Marketing will help ensure that each website is professional, responsive and personalized for each client. A responsive design entails sites that are seamlessly adaptable to a multitude of devices with a variety of screen sizes and interfaces (i.e. tablets, mobile devices, laptops, desktops, etc.). This is becoming more relevant due to mobile technology slowly advancing as one of the most used platforms for searches.
This leading digital consideration is rewarded by search engines during its evaluation of a site and can gain higher organic positioning on search engine result pages. This is why developing responsive sites to be adaptable is more influential to a site’s authority ranking than ever.
Landing Page Development
In addition to primary website development, unique landing pages can be designed to compliment campaigns or promotions that may or may not be permanently on the site. These pages are intended to drive conversions with promoted call to actions (CTA) and value-oriented content. Creating a specific landing page associated with a campaign or product can enhance the level of campaign performance. These individual pages can encourage engagement and increase conversions.
Conversion Rate Optimization
Getting users to land on a site is only one of many steps toward the larger goal of driving new customer acquisition. Setting users up for the best chance to convert into customers can be a challenge in itself. Full Stack Marketing’s team of web developers can assist companies from any industry by testing website variants in order to achieve the highest rate of conversion. They have experience with the best design and technical practices and can help increase the percentage of visitors converting to active customers.
Leveraging the top analytic tools and techniques, the Full Stack Marketing web design experts can perform thorough testing on user engagement throughout the site in order to identify consumer-centric opportunities for overall improvement. Full Stack Marketing’s team can conduct ongoing performance analysis of sites and proactively make continual enhancements for long term growth.
Creative website design, company logos, and promotional materials play a major role in the digital world. Recent surveys by major research companies, such as Pew Research, show that “Better designs attract more targeted viewers that lead to higher conversion rates.” This is the reason why most companies invest in well-thought-out branded designs for their websites, apps, logos, and social media pages.
A website is much more than just a digital representation of a brand or company. The website can often be the first engagement a user has with the company. A superior site is the first step towards driving sales, converting customers, and expanding the audience reach.
Full Stack Marketing has skilled experts that focus on the intricate details of website design and development. Not only can Full Stack Marketing craft visually appealing pages with a top priority of usability but, with competitive technical development aligned with search engine optimization (SEO) best practices.
Enhancing the design and functionality of a website can lower bounce rates, increase user engagement, and can boost conversion rates. This will encourage return visitors, ultimately driving an increase of site traffic, and ideally consumer acquisition and loyalty.
Full Stack Marketing can help make any site stand out from other competitors with personalized and fully custom websites for each and every client. The Full Stack Marketing web design team has advanced experience in building exceptional sites through WordPress, Shopify, Magento, Drupal, and much more. The Web Development team can create unique websites for multiple industries including eCommerce and lead generation with dynamic sites layered with well designed product and service listing pages.
An effective website requires more than just being visually appealing. The User Experience (UX) is imperative to success. The visitor wants to find what they are looking for easily. That leads to having a proper User Interface (UI). Is there a logical path for the visitor to follow? Ask yourself, does your website reflect the user personas of the customers you have and those you are seeking?
Web Maintenance Services
Often brands forget that web development should not end once a new website launches. Improvements and opportunities will always present themselves over time. As time goes on, technological updates will be necessary to maintain the quality and functionality of every site. AVX Digital offers on-going support from the Web Development team to oversee monthly software updates and necessary security adjustments. In addition, AVX can also monitor a site for any glitches or crashes and reinforce the security and prevent any potential risks.
Full Stack Marketing can offer dedicated web hosting for any type of website. When hosting a site through one of Full Stack Marketing’s host partners, one benefit is reserved server space allocated to ensure that the site doesn’t slow down during high levels of traffic. An additional benefit of using Full Stack Marketing’s partners to host a website is providing the experts with direct access to the server. This can significantly increase the teams response time to correct any technical difficulties like site crashes or any other server-side complications that may arise. Web hosting with Full Stack Marketing can ensure the best technical and security support.