94% of People Cited Website Design as the Reason They Mistrusted or Rejected a Website
Creative website design, company logos, and promotional materials play a major role in the digital world. Recent surveys by major research companies, such as Pew Research, show that “Better designs attract more targeted viewers that lead to higher conversion rates.” This is the reason why most companies invest in well-thought-out branded designs for their websites, apps, logos, and social media pages.
Two of the most common methods for designing websites that work well both on desktop and mobile are responsive and adaptive design. In responsive design, content moves dynamically depending on screen size; in adaptive design, the website content is fixed in layout sizes that match common screen sizes. Preserving a layout that is as consistent as possible between devices is crucial to maintaining user trust and engagement. As responsive design can present difficulties in this regard, designers must be careful in relinquishing control of how their work will appear. Many times, the designer is also responsible for the content that is placed on the pages.
An effective website requires more than just being visually appealing. The User Experience (UX) is imperative to success. The visitor whats to find what they are looking for easily. That leads to having a proper User Interface (UI). Is there a logical path for the visitor to follow? Ask yourself, does your website reflect the user personas of the customers you have and those you are seeking?
Full Stack Marketing Consultants partners with a number of creative website design firms to bring you the best the industry has to offer. Don’t leave your website design to chance. Let us help you achieve your website goals.