Mailchimp is built for growing businesses
Put our marketing and commerce tools behind your idea, dream, brand, or business and we’ll help you share it with the world.
The marketing and commerce tools you need, all in one place
Even if you don’t know the first thing about marketing — Mailchimp provides world-class technology to help your business launch, build, and grow to meet your one-of-a-kind vision. Full Stack Marketing is there to gie you the additional support that you need.
You’ll be in good company
12 million businesses use Mailchimp.
MailChimp’s Marketing Platform
Mailchimp is built for businesses small and large that seek a full array of features, ease of use, and lower cost.
An all-in-one marketing solution
Mailchimp’s all-in-one Marketing Platform offers the same features many well known digital marketing platforms. Users have a number of options for managing customer information and connecting with their audience, including:
- Marketing CRM tools
- Audience dashboard
- Predicted demographics
Mailchimp’s Marketing CRM tools can help you organize, analyze, and learn from all of your audience data in the same place you do all your marketing. That means you can get an in-depth look at your audience, and then segment and send relevant messages in just a few clicks.
In the audience dashboard, you can view which pages are performing best, identify recent sources of growth, view customer lifetime value, see commonly-used tags, and more. Mailchimp’s Marketing CRM gives you a truly holistic view of your audience so you can target people more effectively.
And with our detailed contact profiles, you can track how people interact with each campaign, then add notes to their profile to refer back to later. In just a few clicks, you’ll see who’s opening your emails, reading your blog post on mobile, or joining your email list. You can even see what your customers are buying to help improve future recommendations.
Mailchimp’s marketing automation features include:
- Welcome messages
- Date-based automations
- Behavior-based automations
- Abandoned cart messages
- Order or appointment notifications
- Product retargeting emails
- Re-engagement messages
- Customer Journey builder
Based on user reviews, Mailchimp ranked #1 in Capterra’s 2020 Top 20 report for Marketing Automation Software. Depending on the needs of your business, Mailchimp’s automations vary from simple operations to more complex, multi-step processes, and allow for customized workflows based on customer behavior.
Features like welcome messages and date-based or behavior-based automations help your business stand out from competitors and offer a simple way to build personalized communications with your customers. You can also follow up with potential clients by sending abandoned cart emails, product recommendations, and retargeting emails. You can even help prevent buyer’s remorse with a customized order confirmation email.
Automated re-engagement campaigns help you connect with customers who have drifted away and reward loyal, engaged customers with special coupons and sales. Mailchimp allows you to configure behavior-based automated workflows to execute at just the right time.
The introduction of our Customer Journey builder takes automations one step further by giving you the control and flexibility to easily create adaptable automated journeys for your customers—all in a visual interface designed to help you see how your customers interact with you throughout their entire journey. For both the new and experienced marketer, the builder helps you gain confidence in using advanced automation features by giving you drag-and-drop functionality and pre-built, multi-step customer journey templates as a starting point. The journeys that you customize for your customers help you expand your marketing capacity and send the right messages to the right audience at the right time.
As a Mailchimp Certified Partner, we offer a full range of services for setting up Mailchimp for those that will self manage their email marketing to full service campaign development and management.
Ads and social media
Mailchimp gives you the tools you need to grow your business via social media, from organic posts to your social feed to targeted ads that help you reach new audiences or sell your stuff. You’ll also be able to:
- Schedule posts across major social platforms like Facebook, Instagram, and Twitter
- Configure targeted ads across Google, Facebook, and Instagram
Our Marketing CRM provides the information you need to hone in on regular customers, specific demographics, site visitors that need to be retargeted, and more. You can set up Google remarketing campaigns that run in the background and reach more than two million sites in just a few clicks. You can publish retargeting ads across Google, Facebook, and Instagram to bring interested customers back to your store. You even have the option to target people that are similar to your existing audience and bring in even more viable leads. And all of it—from designing the campaign to buying and running the ads—can be done directly within Mailchimp.
Websites and landing pages
If your website needs are small at this point, MailChimp gives you alternatives. Full Stack Marketing can help you decide if this feature is best for you or if you need more.
When you build a website with Mailchimp, you get more than just landing pages and website design templates. Not only can you sell stuff directly from your site with a Stripe buy button, you also get access to a broad suite of online marketing services, including social media posts, paid ads, and email campaigns, all of which can be fully integrated and connected.
Mailchimp’s landing pages makes it easy to:
- Generate anticipation for a new business
- Grow your audience with new email subscribers
- Highlight a new feature or product
- Give potential customers a free download
You can publish your website and unlimited landing pages at no cost, and if you buy a custom domain through Mailchimp, you’ll be able to bring your website and landing pages together in one unified, branded location. Our websites and landing pages are optimized to look great on any device, and our drag-and-drop editor makes them quick and easy to build, no matter your marketing goals.
You could, for instance, set up a lead generation landing page that automatically tags new contacts based on their interests when they fill out your signup form. Not only will it help you keep your contacts organized, but it will make it easier to send them targeted messages later on.