MATOMO ADVANTAGES OVER GOOGLE ANALYTICS
Referral spam with Matomo is virtually non-existent, making the data harvested much more reliable without extensive filtering. The biggest reason that there is almost always a discrepancy between Matomo and Google Analytics data, is that most data harvested by Google requires refinement and sorting. Matomo, however, offers the following advantages over Google Analytics:
- 100% data ownership
- Opt-in and opt-out functionality
- Compliance with EU cookie law
- Unlimited hits per month
- Unlimited properties tracked
- User-centric reporting
- White labelling
- Un-sampled reporting
- Respect of ‘do not track’ preferences
- Unlimited user accounts
- Unlimited data storage time
- Possibility to add unlimited number of goals
- Unlimited data export
- Funnel attribution and analytics
- Default real-time reporting
- Concurrent visits
User-level tracking from Matomo is exceptionally useful for businesses who want to understand the behavior of their users. Google Analytics introduced ‘User Explorer’ in March 2016, which gives similar functionality. However, Matomo still gives deeper individual data. Another advantage over Google Analytics is how the Matomo core team continually evolves their antispam measures. Matomo also tracks cart abandonment, outbound links and file downloads – useful for ecommerce businesses. The data harvested is always clean, with little-to-no spam.
Our services include access to Matomo Analytics cloud based service (including setup, configuration, and user access).
Visit Matomo’s demo site to learn more
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