Can Your Small Business Compete on the Big Stage?
Small business is the lifeblood of the American economy, employing more people than large corporations. Not having the deep marketing pockets of enterprise corporations places them at a disadvantage. This is where the team members at Full Stack Marketing fill the gap.
We realize that there is a need to level the marketing playing field for small to medium-sized businesses. Full Stack Marketing offers cost-effective and results-oriented service in both our small business and enterprise divisions. Our company works with over 40 digital marketing specialists to ensure you have the expertise you need.
Founded in 2012 by Mike McCormick
Mike is a 40+ year, sales and marketing executive. His work experience includes high-volume retail, learning & development, and digital marketing. Mike’s expertise is sought out by businesses throughout the United States. In addition to keynote speaker engagements, he has been featured on ABC, CBS, NBC, and FOX.
Podcast Appearance
How Mike McCormick Uses Customer Feedback to Make Better Decisions
In this episode of How to Scale a Business, Hector Santiesteban is joined by marketing professional Mike McCormick. He emphasizes the importance of customer feedback in business. He stresses the need for businesses to listen to their customers, adapt to changing needs, and use data to make informed decisions. McCormick warns against complacency and encourages transparency and honesty with customers. By following these principles, businesses can improve customer relationships and achieve long-term success. McCormick’s insights serve as a reminder that in today’s fast-paced business world, customer feedback should never be overlooked.
Listen to podcast interview
More About Mike McCormick
Mike has served as Chief Marketing Officer and Vice President of Digital Marketing for multi-million dollar organizations. He directly designed and developed strategies for e-commerce, email, social, and content marketing. Utilizing his expertise, he oversaw the development of an e-commerce website utilizing the Drupal CMS and Drupal Commerce modules.
As Chief Marketing Officer, Mike leads the marketing efforts of a division of the fourth largest electronics retailer in the United States. He consistently drives performance improvement through the use of cross-marketing strategies.
Mike is Google Analytics and AdWords Certified.
Mike’s has experience in many retailing specialties including luxury goods (fine jewelry, watches, collectibles), technology (wireless, telecommunications), and apparel (fine apparel, uniforms). In each of these specialties, he was recognized as a company leader in sales, operations, finance, and human resources. In many cases, he was brought in as a turnaround specialist at the store, region, and division levels.
As a Learning and Development specialist, he created sales performance programs, wireless data training, and virtual classroom workshops. He facilitates virtual and instructor-led programs in Leadership, Management, Coaching, Team-Building, Selection and Hiring, Behavioral Interviewing, Finance for Retail, P&L management, and Time Management.
Mike is highly skilled in the use of many Webinar applications. He holds trainer certification from Priority Management, Achieve Global, Development Dimensions International (DDI), and Center for Management and Organization Development (CMOE).
As a keynote speaker covering topics ranging from business to aviation, he has presented to audience sizes up to 4,000.
From a personal perspective, Mike is a successful competitor in Long Distance Motorcycle Rally events. He continues to bring joy to those interested in flying as a Certified Flight Instructor, Ground Instructor, and Airline Transport Pilot. Rescuing pets is a calling and he has adopeted over 20 pets ranging from large birds, rabbits, reptiles, and dogs.
How Mike McCormick Uses Customer Feedback to Make Better Decisions
In this episode of How to Scale a Business, Hector Santiesteban is joined by marketing professional Mike McCormick. He emphasizes the importance of customer feedback in business. He stresses the need for businesses to listen to their customers, adapt to changing needs, and use data to make informed decisions. McCormick warns against complacency and encourages transparency and honesty with customers. By following these principles, businesses can improve customer relationships and achieve long-term success. McCormick’s insights serve as a reminder that in today’s fast-paced business world, customer feedback should never be overlooked.
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Exceeding
“Mike is detailed oriented and focused on client results. He is great at developing and creating cost effective marketing strategies that are proven to work for any company. If you’re looking for results, I definitely recommend Mike.”
Manoucher P.: Startup eCommerce Business Owner
Meet Our Home Office Team
Vice President of Administration
Michelle Davis
Michelle oversees the administrative functions of the company, including HR, Payroll, Benefits, and Accounting.
Audio & Visual Production Manager
Joshua Moody
Joshua is responsible for all AV production. An accomplished actor, he is also available for on-screen promotions, PSA’s and voice-over work.
Marketing Coordinator and Automation Manager
James McCormick
James is responsible for the managing the back-end functions of all marketing automation platforms. He also conducts all marketing research, data collection and analysis, and lead generation for our clients. He is Google Analytics Certified.
