Your Fractional CMO: Delivering High Performance; Improving Your ROI
Our Enterprise Marketing Services at Full Stack Marketing can give you an outside perspective on your current marketing strategy; when you’re growing fast and need agile and responsive marketing management; or as an interim CMO while you search for a full-time CMO. Click on the service you’d like more information for below.
What is a Fractional CMO?
A Fractional CMO is a marketing leader who oversees in-house marketing personnel and/or teams of subcontractors to implement strategic marketing plans. They work on a part-time basis and can help create long-term growth and in-house marketing programs over time.
Generally, Fractional CMOs offer senior, Fortune-500 level guidance and a holistic marketing approach to SMBs for a fraction of the cost of a full-time executive. For many mid-sized B2B businesses, hiring a full-time CMO is typically not cost-effective and may even lead to diminishing returns.
There are a number of Fractional CMO services and models. Some models place professionals on-site, full-time, for short periods. Others place them on a longer-term, partial-week basis. Regardless of the exact setup, B2B businesses can get a sliver to a slice of marketing experience to guide their marketing efforts and help drive their growth.
The Business Journals article details the use and needs of a fractional CMO. Read it here.