Full Stack Marketing Consultants, as marketing specialists bring all elements of marketing together to deliver a complete and cohesive message. We do this through several channels, such as social media, print materials, and face-to-face communication. After all, it’s all about “Digital That Delivers!”
As the name suggests, full stack marketers know both the software and marketing principles necessary to strategize a campaign. We are a team of highly qualified professionals who can deliver digital advertising that results in real returns.
Moreover, with the growing popularity of online advertising, many digital advertising consultants have entered the field. Although many of them offer similar services, not all of them have the same level of expertise.
By hiring Full Stack Marketing Consultants, you can be sure that your ad campaigns will be delivered effectively and will meet your expectations for return on investment (ROI).
This article will simultaneously discuss what we do and explain how they can help you with your next advertising campaign.
Benefits of Hiring Full Stack Marketing Consultants
Full Stack Marketing Consultants can bring your brand new ideas, creative executions, and strategic plans to the table. They can also supplement your team with additional resources when needed.
Our team of professionals have a wide range of skills, from social media management to creating digital advertising strategies. This makes them a very useful resource for organizations of all sizes.
Since our agency is not limited to just one area of marketing, we can bring an array of skills to the table. This allows for more creativity and innovation in the work that we do for you.
For example, we have demonstrated expertise in all aspects of marketing: traditional, digital, and organizational. This level of expertise is what brings true value to a organization seeking help with their marketing efforts.
Before you hire any agency or consultant, make sure they have the skills your organization needs to be successful.
“Digital That Delivers” is more than just a tagline
We’re constantly challenged to come up with creative ways to engage with our client’s target audiences.
Digital marketing gives us access to so many tools that it can be overwhelming. What is the best social media platform? Which one is most effective? How do we measure success?
With so many questions and limited resources, it’s easy to get stuck in a rut. You may keep using the same platforms because you don’t know if anything else will work or you may sacrifice quality for quantity because you don’t have the time to figure out how to do it right.
Accordingly, as your digital marketing consultant, our team works with you to develop a strategy, identify your target audience, and then implement strategies that deliver results. We work together to find the right mix of digital platforms, tactics, and strategies that deliver results for your business.
Digital Advertising – Search Engine Marketing
Certainly, search engine marketing is a large part of digital advertising. With the growing use of mobile devices, search is becoming more pervasive in everyday life.
People are constantly searching for places to eat, what places are nearby, what events or concerts are coming up, and what products they might want to buy.
Businesses are paying more money to have their ads displayed when people search for these things on Google. This is known as advertising on Google and is a very popular form of digital advertising.
There are two main forms of advertising on Google: Advertising on the Search Results Page and Advertising within the Search Engine Results. The first one pays for placement of your ad above the organic search results or next to them. The second one pays for ads that take up space on the page. Both can be targeted by numerous categories to get your ad in front of the right people.
Website Design and Development For eCommerce
Having an eCommerce website is a must in this day and age for those selling online. People want to be able to purchase your products or services directly from your website, and having your own domain is the way to do it.
Firstly, by having your own domain you can control the look and feel of your website, which is a big draw for customers. They like being able to navigate through your site with ease and feel secure in the way it’s presented.
An eCommerce site requires two main things: a design for the site and a platform to host the site on. Both of these can be hired out depending on your budget. Having a good, quality designer and host is important as they will help promote your business and provide reliability for users.
SEO – Search Engine Optimization
A few years ago, SEO specialists were the top dog when it came to marketing. Having a top ranking website was the dream and everything else was secondary.
Now, Google has made it more difficult to have a top ranking website due to past abuses of their search system. Regardless, it is important for your website to be found in searches, both organic and paid. The last thing you want is for your business and website to be in the Witness Protection Program!
Unquestionably, the way people find websites has changed drastically. People no longer go to Google alone to search for things, they use apps! And not just any apps, app stores which are built into the very popular mobile operating systems: Android and iOS.
Now one of the most effective way to market your business, if your business fits the model, is by having great digital assets on these app stores. Having a good app on the App Store or having your business listed on Google Maps will get you more traffic, in many cases, than a top ranking website.
Social Media Marketing
Social media is a must for any business. People are using social media more and more as their primary source of information.
People are also watching how companies use social media to their advantage, and in turn, use it themselves. For example, how people now follow McDonald’s Twitter account because they feature their food in “instagrammable” photos.
It is no secret that people with large followings make money off of social media. This can be done legitimately by being a good influencer or by selling your personal account for advertising revenue.
The ability to post to all major social media platforms from one platform makes it easy to manage and post content quickly. There are also apps that help you schedule posts so that you can spend less time posting content, however, the quality may suffer.
Podcasts and Influencer Marketing
A growing marketing channel you should definitely consider is podcasts. Podcasts have become a mainstream form of entertainment, and many people listen to them regularly.
Many of your target audience likely listen to podcasts, making it a good marketing opportunity for you. You can include your business name and website in the podcast or even an ad in the advertising slot.
There are two main ways you can use podcast advertising: influencer ads or solo ads. The first one is paid advertising on an already existing podcast and the second is having your own podcast with your own ad slot.
The first one is free marketing as people will listen to the episode and hear your business mentioned! The second one may cost some money but will bring more direct exposure to your business.
Video Marketing That Captures Attention
With the rise of social media, it has become easier to market your business. Not only does social media allow you to spread the word about your business, it also lets you do so in an engaging way.
You can post about your products and services, how they work, and how people use them. You can post about upcoming events or sales promotions.
You can do this on all the major platforms: Facebook, Instagram, Twitter, and YouTube. With each one you can post different types of content to bring in attention and engagement.
Using video marketing on any of these platforms is a great way to spread the word about your business. People are more engaged with video and spend more time watching it than other forms of content.
Creating a video ad or posting a video on your personal page or the pages belonging to your business is a cheap way to spread the word about your business.
Branding: Logo Design For Brochures, Business Cards, Websites, and Other Marketing
A logo is the face of your business. It is how people will recognize your business when they see it. A good logo is one that can be used in many ways.
It can be used on business cards, brochures, and other marketing materials. It can also be used on social media profiles and the front page of an website.
A logo represents your business so it is important to get it right. A simple way to do this is to hire a branding agency, such as Full Stack Marketing Consultants. Our experienced designers ask you questions about your business and what you want to represent. They then create a design that represents you. Furthermore, if justified, we can help with securing trademark protection though our partner law firms.
Before choosing a logo, get feedback from people that do not work for your company or do not have any bias towards them. Getting unbiased feedback is key so that people do not influence people toward one specific element.
Contact Us For A Free Consultation
Undeniably, determining the best approach to using digital marketing is a process. No longer is a “build it and they will come” world. There’s just too much competition.
We offer a free, no obligation, consultation so that your needs can be determined. And regardless of those needs, the solution must fit into your budget. And both our team and yours need to be a good fit.
Click here to schedule a 45 minute online meeting. You will not be disappointed.
