Can Your Small Business Compete on the Big Stage?
Small business is the lifeblood of the American economy, employing more people than large corporations. Not having the deep marketing pockets of enterprise corporations places them at a disadvantage. This is where the team members at Full Stack Marketing fill the gap.
We realize that there is a need to level the marketing playing field for small to medium-sized businesses. Full Stack Marketing offers cost-effective and results-oriented service in both our small business and enterprise divisions. Our company works with over 40 digital marketing specialists to ensure you have the expertise you need.
Founded in 2012 by Mike McCormick
Mike is a 40+ year, sales and marketing executive. His work experience includes high-volume retail, learning & development, and digital marketing. Mike’s expertise is sought out by businesses throughout the United States. In addition to keynote speaker engagements, he has been featured on ABC, CBS, NBC, and FOX.
More About Mike McCormick
Mike has served as Chief Marketing Officer and Vice President of Digital Marketing for multi-million dollar organizations. He directly designed and developed strategies for e-commerce, email, social, and content marketing. Utilizing his expertise, he oversaw the development of an e-commerce website utilizing the Drupal CMS and Drupal Commerce modules.
As Chief Marketing Officer, Mike leads the marketing efforts of a division of the fourth largest electronics retailer in the United States. He consistently drives performance improvement through the use of cross-marketing strategies.
Mike is Google Analytics and AdWords Certified.
Mike’s has experience in many retailing specialties including luxury goods (fine jewelry, watches, collectibles), technology (wireless, telecommunications), and apparel (fine apparel, uniforms). In each of these specialties, he was recognized as a company leader in sales, operations, finance, and human resources. In many cases, he was brought in as a turnaround specialist at the store, region, and division levels.
As a Learning and Development specialist, he created sales performance programs, wireless data training, and virtual classroom workshops. He facilitates virtual and instructor-led programs in Leadership, Management, Coaching, Team-Building, Selection and Hiring, Behavioral Interviewing, Finance for Retail, P&L management, and Time Management.
Mike is highly skilled in the use of many Webinar applications. He holds trainer certification from Priority Management, Achieve Global, Development Dimensions International (DDI), and Center for Management and Organization Development (CMOE).
As a keynote speaker covering topics ranging from business to aviation, he has presented to audience sizes up to 4,000.
From a personal perspective, Mike is a successful competitor in Long Distance Motorcycle Rally events. He continues to bring joy to those interested in flying as a Certified Flight Instructor, Ground Instructor, and Airline Transport Pilot. Rescuing pets is a calling and he has adopeted over 20 pets ranging from large birds, rabbits, reptiles, and dogs.