Why so many partners?

Marketing technology platform growth has exploded over the past few years. Today, marketing technology options reach into the thousands, with nearly 7,000 easily accessible options to readily choose from.

Choosing the right marketing technology tools and solutions for your company can seem like an overwhelming and daunting task.

We partner with some of the best martec companies in the world because one size does not fit all. You have specific needs that need to be met with the right platforms and at the right cost.

First, Strategize.

 

Full Stack Marketing works with you and our partners to pick the one that best suits your business needs and budget. When creating your strategy, it is important to carefully consider the following questions:

Can you define your customers?
Do you know which channels they are using?
Which channel has the largest volume?
Can you connect with your customers easily?
What are our company’s overall marketing objectives?

 

Integrate Marketing Technology

 

Once you’ve clearly defined your marketing strategy, your next priority should be to look for a martech solution that will allow all of your selected tools to work together cohesively and integrated with your existing technology.

For that reason, it is recommended that you consider building your martech platform with not only your marketing team but also in collaboration with your IT department.

 

Centralize Data

 

Another helpful feature you can look for in martech tools when choosing your platform are tools that allow you to centralize your data.

Customer data is the lifeblood of your marketing operation. It allows you to identify where your customers are, where their habits and preferences lie, and how to most effectively reach them. Centralizing all of that valuable data is absolutely pivotal to creating the most powerful martech applications.